Privacy Policy

Last Updated: March 22, 2025

1. Introduction

At Lunch Hero, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and services (collectively, the "Service"). Please read this Privacy Policy carefully. By using the Service, you consent to the data practices described in this policy.

2. Information We Collect

We collect several types of information from and about users of our Service:

  • Personal Information: When you register for an account, we collect your name, email address, phone number, and zip code.
  • Child Information: We collect information about your children, including names, dates of birth, food preferences, allergies, and dietary restrictions.
  • Usage Data: We collect information about how you interact with our Service, including the pages you visit, the features you use, and the time spent on our Service.
  • Device Information: We may collect information about the device you use to access our Service, including the hardware model, operating system, and unique device identifiers.
  • Location Information: With your permission, we may collect and process information about your actual location to provide location-based services, such as finding nearby grocery stores.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our Service
  • Generate personalized meal plans and shopping lists
  • Process your subscription and provide customer support
  • Send you technical notices, updates, and administrative messages
  • Communicate with you about products, services, offers, and events
  • Monitor and analyze trends, usage, and activities in connection with our Service
  • Detect, prevent, and address technical issues and fraudulent activities

4. Data Storage and Security

We use commercially reasonable security measures to protect your information. Your account data is stored in a PostgreSQL database with secure access controls. Passwords are hashed using modern cryptographic methods, and sensitive integrations (like Instacart) use encrypted storage for access tokens.

Despite these efforts, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.

5. Sharing Your Information

We may share your information in the following circumstances:

  • Third-Party Service Providers: We may share your information with third-party vendors, service providers, and other business partners who need access to such information to carry out work on our behalf.
  • Instacart Integration: For Max tier subscribers, we share necessary information with Instacart to facilitate shopping list transfers.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
  • Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

6. Children's Privacy

Our Service is intended for adults who are creating meal plans for children. We do not knowingly collect personal information directly from children under the age of 13. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us immediately.

7. Your Rights

Depending on your location, you may have certain rights regarding your personal information:

  • The right to access and review your personal information
  • The right to correct inaccurate information
  • The right to request deletion of your information
  • The right to object to or restrict certain processing
  • The right to data portability

To exercise these rights, please contact us using the information provided at the end of this policy.

8. Analytics and Cookies

We use cookies and similar tracking technologies to track activity on our Service and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this page. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at privacy@lunchhero.com.

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